Lynn D'Avolio
Coldwell Banker Residential Brokerage | 801-597-2857 | lynn1@soldbylynn.com


Posted by Lynn D'Avolio on 3/22/2016

Everyone is talking about it but not many real estate professionals are doing it...social media marketing. The numbers say it works but the competition has yet to embrace the tech savvy marketing that only benefits their sellers. Recent studies show that social media does influence the products we buy. Traditionally, the number one way to market has been word of mouth advertising, but now social media has the power to influence consumers to buy according to what their family and friends like. Social media marketing has become word of mouth marketing on steroids. This chart below shows a study from eMarketer citing the number of internet users who would buy a brand from social media influence. eMarkerter also found that; "while that is a relatively small percentage, younger consumers were more likely to buy because of a “like.” They found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so. Females and males were about even by this metric, at 18% vs. 17%". What does this mean for sellers? All real estate professionals need to be utilizing social media including blogs, facebook, twitter and more to promote their properties. Not doing this is a disservice to the seller. The National Association of Realtors in 2011, found that 52% of the first time home buyers were between the ages of 24 and 35 years old. First time home buyers made up 37% of all homes purchased. These numbers directly correlate with the study of influence of social media on buying decisions. So when looking to make a decision on who to list your home for sale with make sure your real estate professional is social media savvy.





Posted by Lynn D'Avolio on 1/20/2015

There are currently over 900 million people on Facebook with 526 million daily active users. So why not advertise where people are? It only makes sense to get the maximum exposure when you are trying to sell your home. Facebook makes this possible in a way that is unique to online marketing and you should expect from your real estate professional that Facebook is part of the marketing plan. Real estate has always been something that online consumers search for from the comfort of their home and now mobile device. There is a shift in our society to communicating and searching for information online, traditional advertising models may not be as effective as they were in past. Facebook offers the ability to target an audience like never before and the opportunity for your message to go viral or across the internet. Here are a few questions to ask when looking at hiring a real estate professional when it comes to Facebook. 1. Do they have a Facebook business page? 2. What does it look like? Is it professionally designed? The way they market is a reflection of how your home will be marketed. 3. Does the Facebook page have a property search? 4. Does the Facebook business page have a way to capture the lead or inquiry? 5. Will your home be promoted on Facebook with photos, and written descriptions?