Lynn D'Avolio
Coldwell Banker Residential Brokerage | 801-597-2857 | lynn1@soldbylynn.com


Posted by Lynn D'Avolio on 12/13/2016

home fireplaceOdds are if you're reading this you have at least one camera within your vicinity. Whether it's on your laptop, smartphone, or tablet cameras are built into many of our daily-use electronics. The temptation is there, for someone selling a home, to just take out their phone and snap some photos to easily upload to listings. However, there's a lot more to taking great real estate photographs that will catch the eye of potential buyers and set you apart from the competition. Follow these tips to create professional looking photographs without spending hundreds on a professional photographer.

Step 1: Do your research

Photography is an art. Even an untrained eye can tell the difference between photos taken by a professional and those taken by the layperson. But that doesn't mean you can't take photos that will stand out--with a little practice. The first step is to hit the books, or better: the internet. Find some real estate photos that look great to try and emulate. Notice the angles they're taken from and the lighting they use. You'll notice that many photos give a wide view of a room. That's because they're probably taken with a wide-angle or fixed lens. Notice the room setup as well. This will come in handy later when we talk about room staging.

a well-positioned, knowledgeable photographer with an iPhone can take a better shot than an amateur with all the equipment in the world.

Step 2: Know your equipment

Equipment for real estate photography often includes multiple cameras, lenses, lighting fixtures, a tripod, and so on. But a well-positioned, knowledgable photographer with an iPhone can take a better shot than an amateur with all the equipment in the world. In fact, much of real estate photography includes combining images to get the perfect amount of highlights and shadows in the room (this is called HDR photography). If you own an iPhone 6, you'll be happy to learn that it boasts a built-in HDR feature that takes great photos.

Step 3: Room staging matters

Have you ever moved something in a room, say a coffee table or couch, and noticed that the room looked entirely different afterward? The arrangement of objects in a room can make it look breathable and spacious or claustrophobic and stuffy. Staging a room allows you to highlight the best features of the home. If there's something you want buyers to notice first, such as a fireplace, make sure there are no objects in front of it and put it close to the center of the photo. Another important tip for staging a room: remove personal items. You don't want your photos to look like you just happened to walk through someone's home with their children's portraits on the wall and magnets on the refrigerator. These are distracting and can make buyers feel like they're spying rather than envisioning themselves owning the home. Removing picture frames is also an easy way to make a room appear more spacious.

Step 4: Take many photos

Have you ever been to a wedding where it seems like the photographer is in several places at once, snapping what appears to be an endless amount of photos? This is something you should emulate with your real estate photography, especially as a beginner. The more photos you take, the more you learn. Plus you'll have a better chance at having a few gems to show off if you take hundreds of pictures. Remember, you're shooting digital, you don't have to worry about wasting film. Just carry an extra SD card for your DSLR camera or upload your photos to a site like Flickr if you're on a smartphone. Taking hundreds of photos isn't an excuse to take poor or unplanned photos. Every time you hold your camera up you should be thinking about framing, lighting, and what you want to show off with that photo. Follow these steps to start taking great photos. And don't forget to share them with us!





Posted by Lynn D'Avolio on 7/19/2016

There is truth in the  popular saying, “A picture is worth a thousand words”.  A picture reveals details in a way that words cannot describe. In the real estate business, we rely on photography to showcase the best features of the homes we are seeking to sell. Without quality pictures, it will be difficult for potential clients to imagine the home as words alone would be insufficient. In a recent survey, 80% of buyers searched for homes on the internet with approximately 25% purchasing the property they found. This confirms the important role pictures play  in attracting a buyer.  Here are a few tips on taking and selecting the best pictures to advertise your home. The best time to take pictures of the exterior of the home is in the afternoon when the sky is clear blue and the sun is shining. For interior shots, turn on the lights or use a camera with a flash. This adds the correct color balance, making the room look brighter. Take as many shots as possible of each side of the exterior of your house as prospective buyers want to see more than just the front view. Your interior photos should include each room of the house, even the bathrooms, laundry room, and basement.  Be sure to highlight added features such as a swimming pool, patio, fire place, or gym .  Taking several pictures of each room, at different angles, will help ensure you capture the shot that best compliments each area of your home. Getting a clear, quality  shot is very important. Stage each room in a way that compliments its size, and character.  Remove extra furniture, and clutter that might obscure the beauty of the area.  Always pay close attention to the details, critique each picture from the view point of the potential buyer. After the photo shoot, select the best pictures and crop as needed.  Your professional real estate agent will then take the time to review the pictures with you and advise on which ones to display on the listing sheet.  Your agent will know which shots best compliment your home and will help it sell.  Always keep in mind it is the pictures of your home that will attract a buyer and inspire them to seek more details.