Lynn D'Avolio
Coldwell Banker Residential Brokerage | 801-597-2857 | lynn1@soldbylynn.com


Posted by Lynn D'Avolio on 2/17/2015

Selling a home in the age of Facebook, You Tube, Twitter, and mobile computing, changes the way homes are marketed.  No longer is the day when agents and buyers carry around flyers and brochures. Most home hunting happens from the palm of a hand. So, what is needed to sell your home in the digital age? Photos: Studies show that more photos can increase "the perceived value" of your home by about 13 percent. Video: Video marketing is growing by leaps and bounds. Recent statistics show that approximately 21 percent of buyers are viewing videos of homes for sale on online with that number increasing daily. Virtual Open House: Buyers can feel like they are walking through your home without ever stepping foot in the door. Virtual tour videos give buyers a 360-panoramic view. This won't completely replace the traditional open house but it will get more interested and qualified buyers in your door. Social media: Your home should be advertised on social media sites like Facebook, Twitter and You Tube. Social media is like word-of-mouth selling on steroids. Information is seen by many people and shared on multiple social media sites causing the information to "go viral". Mobile: Your agent must have a website that displays your listing on a mobile device properly. With over 50% of internet searches being done from mobile devices, make sure your home's listing is mobile friendly. Print materials: Buyers still love to pick up a flyer when they are at your home. Make sure to have high quality flyers available for the potential buyer. Contact information: All online and printed marketing materials should have several ways to contact the agent and view your home. Things to include are a name, email address, phone number and social media contact information. Integrating old and new marketing strategies to sell your home will help ensure buyers on-and-off-line find your home's listing.





Posted by Lynn D'Avolio on 7/23/2013

Did you know that 87% of potential home buyers start their home search online? More and more of us are shopping online today and it is important that your home stand out from the crowd of homes for sale. When interviewing potential real estate professionals ask about how they will advertise your home online. Here are a few questions to ask about online advertising... 1. Do you have a website? 2. Do you feature properties for sale on your website? 3. Can potential buyers inquire about homes for sale on your website? 4. Do you leverage social media to advertise homes for sale? If so, what social media do you use? 5.  Do you use video marketing? 6. Do you have a mobile website? 7. Do you have school and community information available online? 8. How often is the information on your website updated? 9. Is your online advertising professionally designed? 10. Will potential buyers be able to schedule a showing online?