Lynn D'Avolio
Coldwell Banker Residential Brokerage | 801-597-2857 | lynn1@soldbylynn.com


Posted by Lynn D'Avolio on 12/13/2016

home fireplaceOdds are if you're reading this you have at least one camera within your vicinity. Whether it's on your laptop, smartphone, or tablet cameras are built into many of our daily-use electronics. The temptation is there, for someone selling a home, to just take out their phone and snap some photos to easily upload to listings. However, there's a lot more to taking great real estate photographs that will catch the eye of potential buyers and set you apart from the competition. Follow these tips to create professional looking photographs without spending hundreds on a professional photographer.

Step 1: Do your research

Photography is an art. Even an untrained eye can tell the difference between photos taken by a professional and those taken by the layperson. But that doesn't mean you can't take photos that will stand out--with a little practice. The first step is to hit the books, or better: the internet. Find some real estate photos that look great to try and emulate. Notice the angles they're taken from and the lighting they use. You'll notice that many photos give a wide view of a room. That's because they're probably taken with a wide-angle or fixed lens. Notice the room setup as well. This will come in handy later when we talk about room staging.

a well-positioned, knowledgeable photographer with an iPhone can take a better shot than an amateur with all the equipment in the world.

Step 2: Know your equipment

Equipment for real estate photography often includes multiple cameras, lenses, lighting fixtures, a tripod, and so on. But a well-positioned, knowledgable photographer with an iPhone can take a better shot than an amateur with all the equipment in the world. In fact, much of real estate photography includes combining images to get the perfect amount of highlights and shadows in the room (this is called HDR photography). If you own an iPhone 6, you'll be happy to learn that it boasts a built-in HDR feature that takes great photos.

Step 3: Room staging matters

Have you ever moved something in a room, say a coffee table or couch, and noticed that the room looked entirely different afterward? The arrangement of objects in a room can make it look breathable and spacious or claustrophobic and stuffy. Staging a room allows you to highlight the best features of the home. If there's something you want buyers to notice first, such as a fireplace, make sure there are no objects in front of it and put it close to the center of the photo. Another important tip for staging a room: remove personal items. You don't want your photos to look like you just happened to walk through someone's home with their children's portraits on the wall and magnets on the refrigerator. These are distracting and can make buyers feel like they're spying rather than envisioning themselves owning the home. Removing picture frames is also an easy way to make a room appear more spacious.

Step 4: Take many photos

Have you ever been to a wedding where it seems like the photographer is in several places at once, snapping what appears to be an endless amount of photos? This is something you should emulate with your real estate photography, especially as a beginner. The more photos you take, the more you learn. Plus you'll have a better chance at having a few gems to show off if you take hundreds of pictures. Remember, you're shooting digital, you don't have to worry about wasting film. Just carry an extra SD card for your DSLR camera or upload your photos to a site like Flickr if you're on a smartphone. Taking hundreds of photos isn't an excuse to take poor or unplanned photos. Every time you hold your camera up you should be thinking about framing, lighting, and what you want to show off with that photo. Follow these steps to start taking great photos. And don't forget to share them with us!





Posted by Lynn D'Avolio on 1/21/2014

If you are selling your home or just looking to redecorate, one thing you may want to do is make the rooms look bigger. Here are some tips on how to make the rooms in your home appear larger: Use an oversize mirror to enhance the effect of light. Mirrors reflect both natural and artificial light making a room bigger and brighter. Glass-topped tables and see-through furniture can create an illusion that enhances the room with a more open flow. Clear the clutter. There’s nothing that makes a small space feel even more cramped than having too much stuff. Rooms with everything in place have a certain flow to them. A room without clutter has a more streamline look and a larger appearance. Light colored walls will also make your rooms appear bigger. Colors such as cream, beige, light grayish-blue and lavender will reflect and multiply the light giving the room an airy feel. Use dual-purpose furniture. Furniture that doubles as storage increases the function of each space.  Pieces like an entryway bench with storage space or a flip-top ottoman are great ways to combine furniture and function. Use vertical space to create storage and maximize those out-of-the-way areas in your home. Utilize those out-of-the-way nooks like the area under a flight of stairs.