Lynn D'Avolio
Coldwell Banker Residential Brokerage | 801-597-2857 | lynn1@soldbylynn.com


Posted by Lynn D'Avolio on 10/7/2014

Knowing who the home buyers are when selling your home can help you create a successful marketing plan. It is important to create a marketing plan around the potential pool of buyers for your home. Each year the National Association of Realtors conducts a survey to find out who buyers are and what they are looking for. Here is just some of what they found:
Are you surprised by any of these statistics? If so, what surprised you?





Posted by Lynn D'Avolio on 9/2/2014

You have decided to sell. But before you put the sign in the yard there are some things you will want to make sure you have done. Time spent doing research and setting the right price will most likely yield you a better return in the end. A home is only worth what a buyer is willing to pay for it. Track your neighborhood values Find out what homes similar to yours are selling for in your neighborhood so you will have a good idea what your home is worth. Buyer or seller market You need to judge whether it's a sellers' market or a buyers' market in your neighborhood. Remember that all real estate is local. You will want to research things like interest rates, home inventory, job forecasts, and even time of year. Research inventory How many homes are for sale? If you live in a desirable neighborhood and there aren't many homes for sale, you will have a clear edge here. However, if you see lots of homes on the market and they're not selling very quickly, you might have to reduce the price you had in mind. Know the average days on the market Review the homes in your neighborhood and their days on market sometimes referred to as DOM. Look at trends for the past year and assess whether homes were appreciating or depreciating. Monitor the job market Is a big company relocating workers to your area? Or are they moving out and shutting the doors? The job market has a lot to do with the real estate market. Attend nearby open houses Observe how other properties are showing and compare them to your home. At an open house you can often feel the "mood" of potential buyers. Get a professional opinion A real estate professional will be able to help you gather all of the above information and come up with a CMA or comparable market analysis to determine the best price range for you home.





Posted by Lynn D'Avolio on 4/15/2014

Is your house a listing loser? Have you been on and off the market for years? There are many factors that influence whether a house sells or not. While most people will point directly to price, that may not be the only reason why a home sits on the multiple listing service without showings or offers and ends up on the expired list. Here are just a few of the reasons why homes don't sell: 1. Price The most common reason and usually the biggest factor is price.  Often a home is priced too high because sellers have unrealistic ideas about what their home is worth. Other sellers insist on basing the price of their home on their own personal financial situation and not the market. Even if a seller is willing to adjust the price of a home after listing it too high, it is the original asking price that matters. Pricing a home competitively will ultimately yield a higher sale price. 2. Location, location, location It is true location matters. Even the nicest house cannot always overcome a bad location. Homes that are on busy roads, close to high tension wires, power plants, waste-treatment facilities or other objectionable locations will struggle to sell. The only way properties in undesirable locations sell is when the seller understands that the asking price is significantly lower than similar homes in prime locations. 3. Having the nicest home in the neighborhood It may feel good to have the largest or nicest home in the neighborhood but buyers won't appreciate that. Buyers are not only paying for the home but also what is around it. If your home offers much more than other homes in your neighborhood you will have a tough sale. 4. The decor A home should appeal to almost everyone. So if your home has loud wallpaper, brightly colored walls, or an outdated kitchen it will be a turn-off. Most buyers won't be able to look beyond the 1970s kitchen and see the good qualities a home has to offer. 5. A dysfunctional floor plan The addition you added on may be your pride and joy but when the buyer looks at it they see it as a barrier to a sale. Many homeowners add additions or change the floor plan of their home to suit them. They were not thinking that it might not be okay for a future buyer to walk though a bedroom to get to the family room addition. This sometimes applies to older homes as well, smaller rooms and lack of storage does not top a buyer's wish lists. 6. Too many repairs If the home needs a lot of repairs, the buyer sees a money pit. Today's buyer is much more reluctant to take on a lot of renovations. 7. Bad Marketing This can be the agent's fault as much as the seller's fault. Are there agents who could do a better job marketing a home? Of course there is. Often times, the agent is limited by the seller's willingness to help. Agents that are forced to show photos of messy, outdated homes on MLS are not starting off on the best foot. There is only a small percentage of buyers who are able to see past the mess and cosmetic issues. 8. Unavailability Sellers sometimes do not make their home available for showings and this can hurt the sale of the home. Buyers have tight schedules and often want to view homes at inconvenient times. Sellers must try to accommodate as many showings as possible. You never know who the buyer will be or when they will want to look at the home.





Posted by Lynn D'Avolio on 12/10/2013

The last thing you want is a smelly house. When you are trying to sell your home the presence of household odors can affect the sale-ability and the bottom line price. Some of the most common offensive odors are cooking odors, particularly fish and curry odors, smoke from cigarettes or oven fires, pet odors or the odor from illness or incontinence. In order to remove stubborn odors you will need to give the home a thorough cleaning. Here are some tips to get you on your way to a fresh smelling home. 1. Open windows and doors. Place a large fan in a doorway or window. Have the fan where blow fresh air in. Use a second fan to exhaust the odors out. 2. Believe it or not the smells could be coming from your attic insulation. Odors from cooking rise in the heat and are trapped in the attic insulation. The insulation cannot be cleaned or effectively deodorized so it must be replaced. 3. Clean carpets and upholstered furniture using a steamer. A commercial steam extractor can be rented from an equipment rental place. Things like mattresses and foam pillows will most likely need to be replaced as it is almost impossible to get odors out. 4. All clothing, bedding, and drapes in the home will need to be laundered or dry cleaned. Odors get trapped in these are can linger. Check labels for care instructions and follow the directions. 5. Odor causing particles can get trapped in the duct work. You may need to have the ducts professionally cleaned to remove the particles. Before you do that, you might consider changing the furnace or air conditioning filters once a day until you no longer smell offensive odors. 7. Wash all the ceilings, walls and floors. Use a cleaner designed for this as you would not want to damage the paint or wood floors. 8. Wash your stove, refrigerator, dishwasher, washer and dryer inside and out. Don't forget the back of the stove and the coils of the refrigerator. 9. Place small dishes of vanilla extract, baking soda, sliced lemons or potpourri throughout the house to capture the odors and replace them with a better alternative.





Posted by Lynn D'Avolio on 11/12/2013

With all the emphasis on paint, staging and accessories when selling a home, there is one thing that is often overlooked. Windows can make a huge difference in the appeal of a home to buyers. The size and placement of windows affects everything from the character to the curb appeal of the home from the outside. On the inside, windows determine light, views, energy efficiency, and air flow. If you are selling your home take a look at your windows. Make sure they are clean and adding value to your home. Remember windows are the way your home is connected to its surroundings. If the landscape outside of your home is pleasing to the eye, pull back the curtains and shades and show off the view. If privacy is an issue or the outside view is undesirable, you will need to enhance the view with shutters, shades, or window treatments. View your home from both the inside and outside, and at various times of the day to be aware of what potential buyers will see. This will allow you to correct any issues and play up any benefits. Essentially look at your home in a whole new light.